At this point, websites are as ubiquitous as they've ever been. Most businesses in the United States have at least some sort of online presence by now. There are many reasons for a company to have a website, some of the more important reasons are listed below. However, if you have been resisting getting a website built for your company, for whatever reason, please take a look at the five reasons listed below as to why you should get your business online as soon as possible. You may be needlessly losing out on many opportunities.
Imagine trying to successfully do business without a business card. While a business card doesn't physically help you run the day-to-day aspects of your business, NOT having one can certainly negatively affect the credibility of your company. Without a simple business card, not many people would take your company seriously enough to do business with you. The same is now true regarding having a website. While there was a time, not too long ago, when a company could operate without a website, that is no longer true. Like business cards, NOT having a website can affect the credibility of your company. In addition, having a website hosted with Got2Web Internet Services also offers email accounts with addresses that include an @yourdomain.com. In other words, your domain name (your website's address) attached to the email address itself, for instance, email@example.com. It may not seem like a big deal at first but these are the small details that give your company that little edge, credibilitywise. Think of it like online stationary...you get the idea.
A website is not just a way to show off your products and services. A properly written, search engine-optimized website, can appear in front of potential customers when they search for things you offer. It's like doing automatic highly targeted sales to near unlimited reach, twenty-four hours a day, seven days a week, week after week. Naturally, your website will be competing for attention against similar sites but with carefully and strategically crafted content, your site can show up where you want it to: right in front of your customers.
There was a time when showcasing your products and services through images could only be done with print advertising. While print advertising is still very relevant and usefull, a website can show your products and services in a much more cost-effective way. Images can be updated and presented any time of day or night, edited as needed, and kept up-to-date. And, content is not limited to images of your products and services. A website is a great vehicle to communicate a vast amount of information of interest to your customers. Technical information, downloadable sales material, up-to-date pricing and much more can be made available, freeing you and your staff from needing to repeatedly provide the same information over and over.
One of the most important steps in sales is having the customer reach out to communicate with you. This is true, no matter what step in the sales process they are in, from inquiries for more information to requests for meetings, a website is a great way to provide contact information. This information can come in the way of displaying telephone and address information, mapping and more. Forms can serve as a way for your customer to communicate with you at any time, at their and your convenience. And, forms can be used to collect very useful information about your customer, for instance, name and contact information that can be used for future marketing purposes.
Like the business card analogy mentioned earlier, a website helps makes sure you have a competitive role. Your competition is very likely to have an online presence and if you don't, you may not exist in the mind of your market. A website gives you a space to share what your business is about, your place in the market and connect with your customers in a way that demonstrates your company's relevance to them. Remember, over 80% of customers will use the internet to do research on what they are interested in buying before making their final decision. Your company needs to be part of that decision making process.
Got2Web Internet Services has been serving the Vermont business community for over two decades...a very long time in this digital age. We have launched websites for both large and small companies, with various budgets and dedicating ourselves to making sure each launch is successfull to their needs and goals. We provide a vast number of marketing services, both online and print. We spend time getting to know our customers and their needs, provide a successfull solution and make sure the customer understands how to get the most out of their online investment.
If you have been avoiding getting a website done for your company, please reach out to us at Got2Web Internet Services. We would love to set up a consultation to discuss how your company will benefit from a new or updated online presence. Give us a call today at (802) 773-0126.